I combine deep customer experience expertise with cutting-edge AI to help startups and online businesses selling high-value products build buying journeys that drive growth. No fluff. No generic playbooks.
Here's what clients and colleagues have to say about working with Gareth.
When your product costs hundreds or thousands, a generic Shopify checkout and a few product photos don't cut it. Your customers need confidence, clarity, and a journey designed to match the weight of their decision.
High traffic, low conversion. People visit, browse, and leave. You're generating demand but leaking revenue at the point of purchase.
AI overwhelm. Everyone says you need chatbots, personalisation, AI recommendations — but you don't know what actually works vs. what's hype.
Outspending, not outsmarting. You're throwing money at ads but the on-site experience can't close the deal.
Whether you need a one-off audit, ongoing strategic guidance, or hands-on AI implementation advice — there's an engagement model that fits.
A deep-dive analysis of your entire online buying journey — from landing page to post-purchase. You get a prioritised roadmap of exactly what to fix and what to build, including where AI can make the biggest impact.
One-off projectOngoing strategic partnership. I embed as a part-time CX & AI advisor to your team — joining key meetings, reviewing decisions, and helping you build a customer experience that compounds over time.
Monthly retainerCut through the noise. I help you evaluate, select, and plan the rollout of AI tools — chatbots, personalisation engines, predictive analytics — so you invest in what actually moves revenue.
Project or retainerI work best with founders and product teams who know their customer experience matters but need expert help making it a growth lever.
You're selling premium products online (£200–£5,000+) and your conversion rate isn't matching your traffic. You know the experience needs work but aren't sure where to start.
You've found product-market fit and you're growing fast. Now you need to professionalise your customer experience before it becomes the bottleneck.
You know AI can transform your customer experience, but you're drowning in vendor pitches and buzzwords. You need someone who's done it to separate signal from noise.
No 90-page decks that gather dust. Everything I do is built for speed, clarity, and measurable outcomes.
Deep analysis of your customer journey, data, and current stack. I find where you're losing revenue.
A ranked, actionable roadmap. Not 50 things — the 5 things that will move the needle most.
I help your team execute — from wireframes to tool selection to AI implementation planning.
Track what matters. Conversion, AOV, retention. Real metrics, not vanity dashboards.
I've spent 9 years in CX and product, and I'm currently leading AI product strategy at a major organisation. I bring the same rigour to my advisory work.
Book a free 30-minute intro call to discuss your challenges, or drop me a message below. No pitch, no pressure — just a conversation about what's possible.